How to Develop Successful New Products Jerry Patrick

ISBN: 9780844236629

Published: January 11th 1997

Hardcover

214 pages


Description

How to Develop Successful New Products  by  Jerry Patrick

How to Develop Successful New Products by Jerry Patrick
January 11th 1997 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 214 pages | ISBN: 9780844236629 | 9.58 Mb

A guide to putting the focus of new product development on the customer, which gives guidelines for developing products for global markets, covers service markets, and analyses successes and failures from case studies.



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